Our Story
Welcome to Bloke - where masculine style meets local craftsmanship, and everyone is invited to find a look that tells their story.
Bloke Outfitters, nestled in Atascadero, CA, is a destination for men’s-inspired fashion and accessories. Blending new and vintage items, Bloke offers everything from casual wear to outerwear, including high-quality flannels, jackets, hats, pants, and swim trunks—pieces that suit every style and occasion. You’ll also find carefully selected vintage high-end brands and graphic tees that add character and individuality to any wardrobe.
Beyond clothing, Bloke provides a curated selection of gifts and accessories. We’re proud to feature local goods from artisans like Gold Coin Candles and Red Road Leather Works, celebrating the craftsmanship and community spirit of the Central Coast. With its blend of modern and timeless styles, Bloke is a place where quality meets individuality, inviting you to discover a look that’s uniquely yours.
Meet Jessica Walker
Owner of Bloke Outfitters
Bloke is a proud reflection of my passion for quality, style, and community. At the heart of everything I do are a few simple but essential values: authenticity, integrity, family, and pride. These principles shape how I run Bloke—from the brands we carry to the connections we build with our customers. I believe great style isn’t about chasing trends—it’s about finding pieces that reflect who you are and how you live.
Bloke was originally founded in 2020 by my sister, Farron, with a vision of offering men’s-inspired fashion that blends modern essentials with timeless classics. After more than two decades in corporate HR, I took over the shop in 2024, stepping into a new chapter that allows me to combine my love for people, community, and style—while honoring the store’s roots and Farron’s original vision.
As a mother of two, I’ve learned that time management, prioritization, and adaptability are key—whether in parenting or running a business. Making the shift from corporate life to small business ownership has been a rewarding challenge, one that allows me to be more present, thoughtful, and intentional in both my work and home life.
Every day at Bloke, I’m reminded of what makes Atascadero so special. Whether it's local makers crafting one-of-a-kind goods or longtime customers sharing stories of the town’s past, there’s a deep sense of connection here. Bloke is more than a retail space—it’s a place where people discover style that feels effortless, personal, and built to last.
I’m incredibly grateful to be on this journey and excited for what’s ahead—for Bloke, our customers, and the community we love. The future of Bloke is rooted in growth, creativity, and deeper local involvement, and I look forward to continuing to curate a space where classic, masculine style meets the best of local craftsmanship.
Our Mission
To offer a curated selection of men’s inspired fashion that celebrates individuality, fosters community, and inspires confidence with quality, stylish apieces for every occasion.